Hammarby Fotboll has clearly explained how cookies are used on its official website to tailor content, provide functionality, and analyse traffic. Below is a detailed overview of the key cookie types, their purposes, and the involved third‑party providers.

Essential cookies

  • Essential cookies enable users to navigate the site and access secure areas. Without these cookies the website does not function correctly.

User identification and personalization

  • Google: Cookies such as _ga , _ga , _gat are used for personalisation and measuring advertising effectiveness. Google may use IP addresses for ad measurement and personalisation.
  • Imbox: A series of cookies (e.g. _imbox-consent , _imbox-formValuesNecessary , _imbox-navigation ) record user interaction with the chat function and store searches and widget state.
  • Stripe: _stripe_mid and _stripe_sid are required to process credit‑card payments without storing card information on the site.
  • RudderStack: Cookies such as _rl_anonymous_id , _rl_session and _rl_user_id register unique IDs for visitors and sessions for internal analytics.

Statistics and analysis

  • Google Analytics: _ga is used to understand how visitors navigate the site. _ga and _gat track visitors across devices and marketing channels.
  • Collector.datatalks.se: Cookies such as _sp_root_domain_test_# collect statistical data on user behaviour.
  • Snowplow: _OutQueue_#_post2 records user behaviour for internal reporting.

Marketing and advertising

  • Adform: _CUsed checks if the browser supports cookies.
  • Consent.cookiebot.com: _CookieConsent indicates the user’s consent for cookies.

Video and media tracking

  • htv.hammarbyfotboll.se: _muxData is used with a video player to remember where a user paused the video.

In summary, Hammarby uses a combination of essential, analytical and marketing cookies to provide a smooth user experience, collect data for internal analysis, and optimise advertising. All third‑party providers are clearly identified, and users can manage their consent through the cookie policy.